Anyone know what it costs to advertise on Coast to Coast?

Gassy Man · May 04, 2015, 01:42:59 AM

Given the bottom-feeding and generally disreputable companies that do, I can't believe it costs that much. How profitable can these companies be? Also, I notice a curious absence of old stand bys. For instance, does C. Crane advertise with Coast to Coast anymore?

Morgus · May 04, 2015, 01:45:39 AM

Quote from: Gassy Man on May 04, 2015, 01:42:59 AM
For instance, does C. Crane advertise with Coast to Coast anymore?

Once in a while Noory still advertises a C.Crane product, but not as often as years ago.

Gassy Man · May 04, 2015, 01:50:07 AM

Wow, it's been a long time since I heard him do an ad, though I don't listen as often or for as long as I used to. Thanks, Morgus. And I can't wait till Art's show comes on so I have an alternative to George's dreck, haha.

UFQuack · May 04, 2015, 05:31:06 PM

$666 per night and you must bring a can of mustache grease.

pate · May 05, 2015, 02:59:53 AM

Literally, TENS of dollars, I suggest that someone promoting a show other than C2CAM spend that money. It worked for ABC's "Good Mourning Armerica!" didna it?

Er, wuz that CBS's ?>

Corona Kitty · May 14, 2015, 03:23:32 PM

Pizza rolls

aldousburbank · May 14, 2015, 03:49:51 PM

Your credibility.

paladin1991 · May 14, 2015, 04:49:39 PM

Quote from: aldousburbank on May 14, 2015, 03:49:51 PM
Your credibility.

ding ding ding

Wintermute · May 15, 2015, 12:30:43 PM

A lot of the ads you hear during the over-night are local affiliate spots which don't go for a lot. Just depends on the reach of the station. Lower on the band and higher power with good ground conductivity can give you a hell of a night time footprint. There are stations in South Dakota and North Dakota that have regional-level coverage patterns. The local 50kw station charges less than $300 for an overnight spot package depending upon the day of the week.

Carnavora stuff where Snoory is narrating have steeper prices than you might think. Thousands of dollars per show. Then the Carnavora-type spots that Snoory does not narrate and immediately follow the program breaks are what's called "sponsor-level" spots. It's typically the most expensive spot on a show. You are starting to reach the TV commercial level on a small cable channel of $$$ at that point.

We make fun of Snoory, but any show with that number of affiliates does really well regardless of how bad it is. You hit the nail on the head... advertisers are more concerned about how it looks to the audience if they advertise during a program about healing crystals. That's what ultimately drives the price down. Not so much the quality of the show, but the topic at hand.

That's why you get Napa stuff during Jim "Bro Dude" Rome, GoldLine during Glenn "Fraud" Beck, and some kind of yard tractor during Rush "Jabba" Limbaugh.