I think conservatives are going to have to accept that, as shitty as it is, they’re going to have to stoop to the level of the left if they ever want to “win” and election again. Since conservatives tend to be wealthier there’s money and that means access to resources. In the same way the left control the MSM and their narrative the right will need to be able to present a counter narrative and maybe even create reality to respond to in the way the left does. The money is there to do this but is the will?