I thought I had noticed that too, but because I only hear Wellsy once a week (if I stay up that late) I didn't bother to mention it. You're right. He came off as a strong centrist, talking beautifully poetic about injustices and liberty, and it does seem he's gotten even more vague and his tone hints at hard right winged intangibles. There's no smarts behind that sort of dialog at all, it's purely marketing for the emotional worth of an audience, in the most base form possible: fear and paranoia.
I know that fear is easy to market, and if you pump it out enough you can go further down that hole without much worry....but my skeptical imaginative side wonders if these hosts just want to cash in on what some call the corporate/spiritual fascist movement.
I'm only going on intuition and speculation so I'm arguably not much better, but most certainly Wells' quality diminished pretty quick
With regards to the selling things on the air, I admire the entrepreneurship of it, but I detest what seems like selling to the highest bidder MO of their advertising. Some of the products are a real hit to their dignity imo