Whenever I see this name all I can think of is Walter Bellhaven, mass murderer and accomplished botanist, one of Phil Hendrie's off-stage characters. He always gets brought up by Herb Sewell, the noted maniac and child molester.
Also, the 'a' at the end of Bell makes Art seem rather effeminate. I know it's an all gals affair, but these details can confuse a simple man.
I think we are all expecting something pretty spectacular and epoch-making come July 4th, but surely Art announcing he is going to go all Bruce Jenner on us may be taking publicity one step too far.