He also stated that the "product" would be an evolving creature! - so I think this is a move in that direction....here's an analogy no one has put forth yet...HuluPlus...?
Why would anyone become a HuluPlus member vs the standard member? People can get the same content, and without commercial interruptions, but still use the site a lot, and are also paying customers....with being a paying customer, you STILL get the commercials.... The free model is not as bad as some are making it out to be. There isn't a technological way Art or Sirius can use to prevent the type of exposure his show gets on the net-presence. I think Art is trying to show Sirius and his audience base, that he gets it, folks all over the world (especially from Art's historical past) like to listen to his shows. And by offering that show to more people, and in a form that 'could' lead to more revenue for them in the long run why not take a shot at it. He is ONLY asking for live show control over giving it away via the internet. He didn't ask for a syndication deal with terrestrial radio networks. This model has some merits, and he's asking Sirius to offer up something unique to his product. I find it great!
To those saying they would dump Sirius if Art did this I get it, but feel that being so bold in your opinion could hurt the decision they have to make. If there is no prospect of getting future business this is dead in the water. By choosing, NOT to continue to support Sirius, you are in a way not supporting Art's paycheck, therefore not really supportive of Art, only happy that you can get it for free.
Now yes, I offer up a stream for some folks overseas, and yes, I do have access to a subscription that is not my own, but I fully intend to subscribe when I am able to. I do not like the road this might go down if folks decide that the Sirius subscription is worthless now. Art's show being available for on-demand is awesome, and i do like a handful of the other stations/categories offered.
Please lets just wait till Monday as this speculation will give us all ulcers if we don't!