Good luck Amy.
I enjoyed you before . You have a good voice.
I truly wish you luck Amy and it's cool you're back on BellGab. Don't let the inevitable negative comments that may get posted online get to you.
What you describe about MITD is more or less what I gathered it was like. Interesting to get your perspective though.
Oh no, I don't.
I think "I wish them all the best" is radio code for "fuck these dicks for firing me, but I want to look magnanimous because I don't want to get a reputation in the industry as a whiny troublemaker". I have lost count of the number of times I have heard people in radio say "I wish them all the best" in response to getting fired.
Haha, no it's not like that at all. I really, genuinely wish them all of my best. Especially Heather.
Whatever anyone wants to say about Heather---whatever criticisms or critiques or downright unfounded ugliness spewing hatred at wholesale, she's the absolute most dedicated person I've EVER known, to her role. When I'd take weekends, she didn't. She was a producer 24/7 and now, not only is she doing the show too, she's gonna do five hours of it. She just rolls that way. I totally admire her for that, and hope I can at least be half of that in trying to produce and do my own show.
That being said, I could not do a five hour show. Long ago I would have said, "yeah let's do this," but for me now, it's crazytalk. My ass doesn't want to sit in an office chair that long anymore. Like Art, I've got back problems. Two years ago, I flipped my car coming back from a 10,000+ mile road trip. Was run off the road 2 hours from home. I broke my neck and totaled my car. That sucked. I have a family to think about too and also, school. Point is, I just couldn't do it.
Say what you will, but from my gross observation, Heather is superhuman
. She has always lived and breathed Midnight. She is in many ways a hero to me. She had all of two hours to prepare for the role she's in now before being plunged into the seat of host. I just couldn't do that. It's been four months on and I'm STILL prepping to do that on my own terms. She's done a damn fine job giving these extreme circumstances, if you ask me. Not saying that just to be professional or cordial. She's truly one hell of a lady.
As I said before though, me leaving the show from a cost perspective was only logical
. The minute I joined the team, my goal was to only stick around as long as I was useful to the cause. Compensation was a bonus. I'd already done a month of work on news (wrote 80+ articles, played editor to the 3rd party DMN site, and was already helping with creating a database of affiliate contacts)-- all 3rd party work for no pay. Art was more than generous.
My only concern was doing whatever I could do to help everyone and make Art's life easier. I didn't do it for myself; I did it for Art. When I didn't think he'd seriously even consider putting me on-air, he did. The thought of doing news initially made no sense at all to me when he could have picked someone else more qualified to do it. I was prepared to just turn over the database of affiliates I had been helping with and say, "Good luck. I'm rootin' for ya," but Art wanted news, so I made it happen. If it weren't for Heather I probably wouldn't have had that opportunity; she didn't know me from Adam, but as I understand, she was the one who made the case to Art.Cold Boring Facts About Cost of Doing Business
Prior to my role in MITD, I had an extensive background in managing cost centers for a fairly sizable tech corp. This part will probably bore the hell out of everyone. My job then was to justify cost of tech support through measuring and enforcing metrics like audits, policy, engineering, optimal fixes for a product line, and tech behaviors.
At the end of the day I made the shitty decisions like whether or not a line of business on the tech side or a product was feasible (defining product End of Life or EOL), as every call and service dispatch was a non-revenue generating expense. There's a lot of math and data that goes into it, but MITD was a LOT smaller scale so I only had my own metrics to choose to develop and account for. Most people know the basic formula for financial accounting in business: Revenue (R) minus Expenses (E)=Profit (P). My Role as an Expense
If you want to look at it this way, the "news" product was a total cost center or expense (E), and comprised 50% of my role (attributing to the total the cost of goods sold, which Keith only knows). The other 50% of my role was terrestrial affiliate sales (the term 'sales' being a total misnomer). This is where it gets complicated.
With affiliates, you have two types of ads that are aired: (N) for Network and (L) for local inventory. For the most part, this was also split 50/50 between MITD and the affiliates. Affiliate coordination ('sales') only generated revenue POTENTIAL, as long as network (N) ad inventory was being aired. Sometimes larger markets didn't even air our ads, but it increased potential when marketing the show to other stations to say, "we have thus and such big station which just signed on." Again, only attributing to X.
While I don't know the entire ins and outs of the advertising side, I do know that being able to say, "we're on this many stations in these major markets" did have a large impact. In other words, it was all dependent on ad sales, so I didn't personally generate revenue. Just revenue potential (X). Defining and leveraging the rest of X was my job, through an even more complicated matrix of variables, which if I wanted to, could spit out reports to show where X's opportunities lie. This defined my personal metrics. Not going to get into all of that here.
So there you have it.
This largely made my job 100% a non-revenue cost center to the organization (with return on investment being a very marginal outlier at the end of the day after changes in the business). I knew that it would be a total cost center going into the role, so I did everything I could to leverage revenue potential and help the organization from my limited standpoint. I even made Keith invest in software to help me with this, because the marginal expense was worth it at the time.Personal Cost-Benefit Analysis
On the other side of that, there was my own cost-benefit analysis of time invested doing news versus impact for ad sales and subscribers. Most affiliates didn't carry my news in the markets that would have mattered. News in that sense mostly complimented internet streaming for the network.
Doing the news took away roughly six hours of my day from research/fact checking to writing about 2,500 words of copy, to organizing everything down into packaged three minute segments, to doing the read, to what you heard on the radio.
Compared to the rest of the show, it wasn't that important. It was one more thing to have to manage, and by that point, I was already personally exhausted.
Keith left it open-ended for me (like the remote possibility of adding back news in the future) but at that point there was so much ambiguity that I just pretty much said, "It's cool. I think I'll do my own thing and not be a burden."
I saw it this way: The products I supported had a useful life that had expired. Again. No drama. No hard feelings. No F-U's.
Just. Pure. logic.
As an aside, I got the Keith stamp of approval on Twitter when I first announced that I was going to do my own show awhile back--- and that's saying a lot. He told me I was perfectly capable. That too, meant a lot to me. I never asked to be on DMDN because at that time, he was cutting other live shows. Again--- I absolutely did not want to be a burden. He's got enough on his plate. That's why I'm on DTRN.I'm absolutely not being disingenuous when I say, "I wish them all the best." I really do.